Loyalty programs are far from a new concept. If we dig deep enough inside our wallet, most of us
Loyalty programs are designed for continuous participation from members.
But if you’re a
It’s too late to ignore loyalty program modeling.
Whether you manage a local program
As a consumer, frequent flyer programs are exciting, engaging, and rewarding to participate in.
Year-end means a lot of things for many people. Holiday music, ice skating, pumpkin spiced
When analyzing your loyalty program strategy, knowing the financial benchmarks against which you
Quarter-end reporting can be an incredibly stressful time for any loyalty program accountant. It
As the captain at the helm of your company’s finances, it’s critical that you chart a
Ever since the roll-out of new accounting standards, ASC 606 and IRFS 15, accounting departments
Predictive analytics is revolutionizing the ways companies leverage customer loyalty programs to
Successful customer loyalty programs have a clear focus: customer experience. You want to design
Every marketing professional wants to engage their customers and inspire lifelong brand loyalty.
Is your customer loyalty program successful? If your company offers discounts, promotional deals
A/B testing is often the tool of choice for measuring the effectiveness of individual marketing
Recent changes by both the Financial Standards Accounting Board (FSAB) and the International
To the great delight of customers, many companies offer loyalty programs. These programs allow
Breakage, or the percentage of loyalty points issued that will never be used, is an interesting
In my previous articles, we talked about some of the struggles loyalty marketers and accountants
Loyalty programs are complex financial entities. Teams from many disciplines, often with competing
In my previous articles, we talked about the challenges faced by both loyalty program finance
Marketers are great at finding ways to drive customer engagement. They know how to use
Your Name (required)
Your Email (required)