February 13, 2019 I by Len Llaguno

How to Prove the Value of Your Loyalty Program

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February 13, 2019

How to Prove the Value of Your Loyalty Program

Loyalty programs are far from a new concept. If we dig deep enough inside our wallet, most of us

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Actuary for Loyalty Programs

February 12, 2019

Why Your Loyalty Program Needs an Actuary

Loyalty programs are designed for continuous participation from members.   But if you’re a

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Loyalty Program Liability Budgeting

January 29, 2019

Loyalty Program Liability Budgeting: How to Build a Financial Forecast

It’s too late to ignore loyalty program modeling.     Whether you manage a local program

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Loyalty Program Benchmarks for Airlines

January 02, 2019

Sizing Up the Largest Frequent Flyer Programs

As a consumer, frequent flyer programs are exciting, engaging, and rewarding to participate in.

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Financial reporting for loyalty programs

December 03, 2018

Your 9-Step Checklist for Loyalty Program Financial Reporting

Year-end means a lot of things for many people. Holiday music, ice skating, pumpkin spiced

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November 28, 2018

An Inside Look at Loyalty Program Benchmarks for the Hospitality Industry

When analyzing your loyalty program strategy, knowing the financial benchmarks against which you

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New Revenue Recognition Standards

October 30, 2018

New Revenue Recognition Standards to Reshape Liability Accounting

Quarter-end reporting can be an incredibly stressful time for any loyalty program accountant. It

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CFO and Loyalty Program Liability

October 03, 2018

3 Things Every CFO Should Know About Loyalty Program Liability

As the captain at the helm of your company’s finances, it’s critical that you chart a

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Loyalty Program Finance

September 27, 2018

3 Things Every Accountant Should Know About Loyalty Program Liability

Ever since the roll-out of new accounting standards, ASC 606 and IRFS 15, accounting departments

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Predictive Analytics and Loyalty Program Liability

September 18, 2018

4 Ways Predictive Analytics Can Transform Your Customer Loyalty Program

Predictive analytics is revolutionizing the ways companies leverage customer loyalty programs to

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Loyalty Marketing

September 13, 2018

How Well Do You Know Your Loyalty Program Members?

Successful customer loyalty programs have a clear focus: customer experience. You want to design

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loyalty program marketing

September 06, 2018

3 Things Every Marketer Needs to Know About Loyalty Program Liability

Every marketing professional wants to engage their customers and inspire lifelong brand loyalty.

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August 29, 2018

How to Judge the Success of Your Customer Loyalty Program

Is your customer loyalty program successful?  If your company offers discounts, promotional deals

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Key Customer Loyalty Program Metrics

August 16, 2018

Measuring Customer Loyalty: Must-Have Financial Metrics to Calculate Loyalty Program ROI

A/B testing is often the tool of choice for measuring the effectiveness of individual marketing

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Accounting Standards and Breakage

July 26, 2018

New Accounting Standards Increase Importance of Accurate Breakage Estimation

Recent changes by both the Financial Standards Accounting Board (FSAB) and the International

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Professional's Guide to Loyalty

July 25, 2018

A Professional’s Guide to Loyalty Program Liability

To the great delight of customers, many companies offer loyalty programs. These programs allow

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Big data for customer loyalty intelligence

July 23, 2018

How Big Data Can Help Loyalty Teams Optimize Breakage

Breakage, or the percentage of loyalty points issued that will never be used, is an interesting

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June 20, 2018

Loyalty Program Finance: The Struggle for Progress

In my previous articles, we talked about some of the struggles loyalty marketers and accountants

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August 23, 2017

Customer Financial Intelligence: Why You Need It

Loyalty programs are complex financial entities. Teams from many disciplines, often with competing

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August 23, 2017

Accounting for Loyalty Programs: The Challenges & Opportunities

In my previous articles, we talked about the challenges faced by both loyalty program finance

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August 23, 2017

How to Convince Your CFO to Invest in a Customer Loyalty Program

Marketers are great at finding ways to drive customer engagement. They know how to use

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