Coalition Loyalty Programs
Managing the risk brought by choice.
What is a Coalition Loyalty
Coalition loyalty programs encourage customers to earn and
redeem points across many companies. Demand for more
flexibility in how loyalty incentives are earned and spent has
made coalition loyalty programs an attractive choice for
consumers and companies alike.
Coalition loyalty is big business—
As you take on more partners, you not only increase revenue,
and big risk
you increase your financial risk. What if points or credits are
redeemed later than expected? What if incentives are
claimed at a higher rate than anticipated? Or, what if they’re
not redeemed at all? These scenarios can dramatically impact
your financial performance.
How Kyros can helpKyros helps you understand the financial implications of your
business strategy. Our proprietary tools provide you with
accurate predictions for drivers of bottom line profit, giving
you deeper insight into the value of your program for you
and your partners.