Credit Card Loyalty Programs
Make intelligent financial decisions across your loyalty and retention programs.
A boon for the financial services
Loyalty incentives such as cash-back offers are enticing for
consumers, with more than half a billion people enrolled in
some type of credit card reward program. The payoff has
been substantial for financial institutions, with consumer
spending more than doubling since the Great Recession.
The competition is fierceCredit card companies continue to offer generous benefits to
entice consumers and fend off the competition. Meanwhile,
interchange fees are under increased scrutiny from
regulators, raising the stakes on credit card providers to
make smart financial decisions and maximize ROI.
How Kyros can helpCredit card loyalty programs can have liabilities in the
hundreds of millions to even billions of dollars. Our
predictive analytics solution connects program data with
consumer behavior to help you determine the lifetime value—
and liability—of your customer. We help you uncover
opportunities to improve retention, test new strategies, and
drive more value.